B2B Demand GenERATION and Lead Nurturing Services
Complete B2B demand generation and lead nurturing services for companies with long sales cycles.
Lead Scoring and ALERTS
Reporting and Insight
Fully Integrated Targeted Marketing, B2B Demand Generation and Lead Nurturing Services with Automation Technologies to Fill Your Funnel with Sales Ready Leads
Digital Demand Center™ is delivered as one integrated and comprehensive set of turnkey tactics, technologies, best practices and team to help our clients fill their funnel with a sustained flow of well-educated buyers. Your B2B demand generation and lead nurturing engine includes all the tools, tactics and talent you need to make your digital first sales transformation seamless. The services and technology are delivered for one inclusive and affordable monthly retainer. These fully integrated managed services, tech and workflows include:
We conduct an initial gap audit, discovery interviews and competitive research. Then we craft a detailed targeting, automation systems, messaging, content production, lead generation, lead nurturing and sales conversion campaign strategy to engineer your engine.
We help you hone your ideal customer profile and if necessary, manage data appends and database builds to target specific markets, industries and decision makers.
Marketing Automation Technologies and CRM Implementation
We stand up and implement a cost effective and proven marketing automation, sales automation, lead conversion and content management tech stack. We simultaneously manage full CRM (and other necessary third-party) integrations.
Content Production (if required)
We help you tell powerful sales stories to drive demand for your solution and automate your pre-sales education. Our parent company Gabriel Sales and writers can support most gaps in your content production with a specialization in video production and educational sales automation assets.
Sustained B2B Demand Generation and Lead Nurturing Campaigns
We take ownership of all of the day-to-day campaign execution and tech stack management required for sustained success. This includes three specific types of focused campaigns:
- Lead Generation and Awareness Campaigns– Fully managed multi-channel awareness campaigns to generate leads
- Lead Nurturing Campaigns – Ongoing buyer education campaigns to automate pre-sales education and create demand for your solution
- Sales Conversion Campaigns – Triggered sales conversion campaigns
Lead Scoring and Sales Team Alerts
We leverage your marketing automation technology stack to ensure well educated sales ready leads are scored and prioritized for your sales team directly in your CRM to ensure they never miss a buyer ready to buy. This also includes real time notifications and alerts with access to the buyer’s digital engagement to help your sales team sell with more intelligence.
Reporting, Analysis and Insights
DDC provides real time dashboards supported by monthly benchmarks, analysis, reporting and insights. These insights are explored during regularly scheduled meetings with your dedicated account manager.
Continuous Optimization and Strategic Reviews
We are constantly monitoring your database, system and campaigns to optimize your workflows, systems and messages for incremental improvements. Your senior strategist conducts strategic reviews to identify and exploit new or emerging opportunities.
Schedule Time to Learn More
Schedule time with our founder to learn more about Digital Demand Center™ and decide if its the right solution to help you grow.