Software Sales Lead Nurturing Success Video
In this short video Digital Demand Center’s client – Entrepreneur and Founder Bryan Banks shares his software sales lead nurturing success story.
Digital Demand Center’s impact on demand generation and growth for a mobile app and software sales process
(Watch Time – 5:00 Minutes)
Software Sales Lead Nurturing Success Conversation with Bryan Banks, Founder KipTraq
Bryan Banks is an entrepreneur that is focused on growing his mobile application and software business with no outside investors. Bryan was committed to fueling that growth with sales and smart marketing decisions. In this short conversation Bryan discusses how Digital Demand Center:
- Allowed Bryan to to focus on closing business and product development
- Kept his funnel full with sales opportunities for his existing sales team
- Educated his buyers so they were excited to talk to sales
Excerpts – Software Sales Lead Nurturing Success Highlights
“I didn’t really to focus on the sales side. I have sales reps for that, and they were doing a pretty good job, but I wanted to give them the tools that they needed to be successful. We wanted to be able to be able to scale this business in such a way that, that we could bring in leads digitally instead of having to go out sniffing for them. And Demand Center filled that niche for us. We were able to really keep that funnel full.”
“Whenever I go buy something, whether it’s a car or a, a new microphone or, you know, from my computer or whatever it is, I do my research online. I think everybody does that these days. I wouldn’t go to a,car dealership and, and talk to the salesperson and, and cold and say, – Hey, tell me about, you know, the, the pros and cons of these two vehicles, right? I want to come in as an educated buyer. So the thing that really stuck with me after working with Digital Demand Center is that that’s their goal as well. They want to create Educated buyers.”
“So there are three reasons that I would recommend Digital Demand Center. Number one is they’ve got a great technology stack. They helped us move it from an Excel type process into something where we could, we could scale. Number two is that their staff really work well with our team…, they know what it is, what we do, and they’re able to make recommendations in terms of how we should market this product to our potential customers…the third reason I would recommend them is because they’re really focused on educating our potential buyers. So by the time somebody is actually talking to one of our sales reps, they’ve probably seen a couple and read a couple of our blogs. They’ve watched some videos. And so when we are bringing leads in from the outside and moving them through a funnel where they’re educated, they learn what it is that we offer, they get excited about it. So by the time they actually come and are talking with us, our sales reps and myself, they know what it is they want, and they know that KipTraq is something that they need.”
