The tactics required for successful sales and marketing is transforming at an unprecedented rate. This change is being driven the B2B Buyer’s desire for a Digital First sales process. This shift in B2B Buyer’s desires has caused businesses of all shapes and sizes to rethink how to sell more effectively. This article will discuss the seven things every business owner should know to help their sales team thrive.
The goal of effective lead nurturing is to use digital content to make it easy for the buyer to buy. The goal of predictive leading scoring is to make it easy for marketing operations to alert sales when a buyer looks like they are “Sales Ready” and ready to buy. In this article we explain how to optimize the lead nurturing & lead scoring process and share a sample of 7 different types of videos that predict when a buyer is ready to buy.
Can the right videos really fill my sales funnel with well educated buyers? Historically building trust with early stage pre-sales education was accomplished by Sales Development Reps (SDRs). But exiting the pandemic, video became the breakout star to educate buyers and nurture leads. There are now six types of B2B videos that any company can use to increase production of sales and marketing.
The expanded use of video to help both buyers buy and sellers sell more effectively is already common knowledge. It is also common knowledge that exiting the pandemic, video was one of the breakout stars. But what are the latest trends you need to be aware of right now? What are the video tactics sales and marketing ops need to be aware of and use to drive more deals.
Gartner’s research shows that by 2025, 80% of B2B sales interactions will be automated and occur in digital channels. What is required for successful sales has changed more in the last 3 years than the previous 50 years. Here are 39 critical stats to help you understand why a content marketing process that includes Digital First Pre-Sales Education and Lead Nurturing is critical for both marketing and sales success.
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