Watch Time – 3:00 Minutes
In this short video, Tony Gilio, Collective Goods’ Senior Vice President of Sales discusses how lead nurturing drives Sales Ready Leads to double the closing rate of his team of over 150 outside senior sales reps. He explains how Digital Demand Center allowed him to increase his flow of sales ready buyers, double his closing rate and reduce his Sales Development Rep/Telemarketing headcounts cost by over 50%.
Watch Time – 5:00 Minutes
Software Entrepreneur and Founder, of KipTraq, Bryan Banks, discusses how he leveraged multi-channel demand generation, pre-sales content marketing and email lead nurturing to support his existing sales team. Bryan explains how DDC helped him to focus on his key goals of growth and product development by outsourcing his marketing and demand generation with Digital Demand Center’s turnkey processes, outsourced managed services and technology stack.
Watch Time – 3:00 Minutes
CEO and Founder, of PCO Bookkeepers, Dan Gordon discusses how he stopped leveraging Sales Development Reps and replaced this process by leveraging Gabriel Sales’ turnkey solution Digital Demand Center. Dan explains how DDC helped his business to target his ideal market with educational content and a lead nurturing process produces buyers ready to meet with his closing managers.
Watch Time – 15:00 Minutes
In this final webcast of the Digital First Transformation series we explain the differences between lead generation vs. demand generation and lead nurturing. We detail the impact of each on your sales funnel and what types of businesses/sales processes need demand generation. We wrap up with concrete sales projections a typical customer realizes lead nurturing and demand generation.
A well-established and successful company servicing over 200 clients struggled with flat year over year sales growth. Their existing Sales Development Rep and Marketing Director had built a database of their 6000 ideal targets but were struggling to generate real sales opportunities.
A privately help Mobile App Company wanted to maintain a first mover advantage and continue to grow sales without taking outside investment. Company implemented Digital Demand Center to systematically target 6,000 companies and 18,000 decision makers to develop a late stage qualified sales funnel to support two senior closers.
The goal of effective lead nurturing is to use digital content to make it easy for the buyer to buy. The goal of predictive leading scoring is to make it easy for marketing operations to alert sales when a buyer looks like they are “Sales Ready” and ready to buy. In this article we explain how to optimize the lead nurturing & lead scoring process and share a sample of 7 different types of videos that predict when a buyer is ready to buy.
Can the right videos really fill my sales funnel with well educated buyers? Historically building trust with early stage pre-sales education was accomplished by Sales Development Reps (SDRs). But exiting the pandemic, video became the breakout star to educate buyers and nurture leads. There are now six types of B2B videos that any company can use to increase production of sales and marketing.
Company needed to grow its corporate customer account base by 25% and simultaneously reduce the cost of developing opportunities and closing business. A team of eight Sales Development Reps were no longer producing enough real sales opportunities to support growth.
An Industry Leading Manufacturer needed to stay top of mind with new and existing buyers. They needed a stand-alone solution to make it easier for buyers to decide what product best met their needs to support their external sales channels and internal sales teams to support multiple products and solutions.
Watch TIme – 19:00
In Part 3 of the Digital First Transformation series video we discuss the budget required to launch your engine and then detail the monthly budget to execute awareness, lead nurturing and sales automation campaigns. The webcast then shares the ROI you can expect in multiple areas when compared to Sales Development Reps including cost of sales and sales production.
Over 74% of buyers conduct more than half of their research and education online before engaging with a sales rep. As a result, successful sales and marketing now requires sellers = to educate buyers using digital content to replace many of the historical pre-sales education task of the inside sales rep. This also means that effective lead scoring that predicts when “a buyer is ready to buy” is now critical to build a full sales funnel.
A Software Start Up with 12 customers in the process of closing its initial round of professional funding. Once funded the company needed to demonstrate momentum quickly. So their initial priority was to build an internal sales team and they needed a sales funnel and technology to attract talent.
Watch Time – 15:00 Minutes
In Part 2 of the Digital Transformation Series we recap the critical needs of modern B2B buyer and share the processes and tactics you need to meet those needs. We then outline the automation tech stack required for success and quickly demonstrate how lead nurturing and lead scoring work together to score and prioritize well educate buyers for sales directly in your CRM.
A Financial Services Software targeting Fortune 1000 leveraged Digital Demand Center™ as an Account Based Marketing and Pre-Sales Education Engine to triple their sales volume and grow revenue by 10X over a four year period by automating pre-sales education and staying top of mind with 2200 decision makers.
Learn Why and How to Increase Your Sales Funnel by 451%.
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Learn how to sell more effectively to the Modern B2B buyer in this FREE and comprehensive four-part educational seminar.
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Schedule Time with a Demand Gen, Lead Nurturing and Sales Automation Specialist to discover if DDC™ can transform your process to provide your sales team with a sustained flow of well-educated buyers.
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