Watch Time – 4:00
The purpose of this video is to help businesses and sales and marketing teams decide if and when a demand generation and lead nurturing engine makes sense for their business. We explain what type of sales processes can simply run lead gen campaigns and when you need to extend to lead nurturing.

Watch Time – 4:00
In this short video we discuss the difference between lead generation campaigns versus a lead nurturing and demand generation process. We then compare and contrast the impact each of process on specific stages of your sales funnel. The video concludes with a summary of the increased sales production…

Watch Time – 3:00
In this video we explain how Digital Demand Center nurtures leads with content marketing deep into the sales funnel to automate pre-sales education. We share how lead scoring works in a live environment and how to prioritize sales ready leads in your CRM.

Watch Time – 4:00
In this video we explain how long it takes to launch a demand generation, lead nurturing engine and sales automation engine. Then we benchmark the sales funnel results you should expect running a campaign to both 5,000 and 10,000 well targeted buyers.

Watch Time – 8:00
Has your sales funnel stalled?
Are your sales reps struggling to convert leads into sales opportunities?
B2B buyers now have a new set of needs before they will engage with your Sales Development Rep. This video explains how buyers now buy and what they expect from sellers trying to win their business…

Watch Time – 90 Seconds
In this video we answer the question – what is demand generation? We quickly explain the objectives, goal and purpose of both a lead generation process and a demand generation process and how working together these two processes can produce well educated buyer ready for sales.