An Industry Leading Manufacturer needed to stay top of mind with new and existing buyers. They needed a stand-alone solution to make it easier for buyers to decide what product best met their needs to support their external sales channels and internal sales teams to support multiple products and solutions.
Software Start Up Demand Gen Case Study
A Software Start Up with 12 customers in the process of closing its initial round of professional funding. Once funded the company needed to demonstrate momentum quickly. So their initial priority was to build an internal sales team and they needed a sales funnel and technology to attract talent.
Key B2B Demand Generation Stats
Gartner’s research shows that by 2025, 80% of B2B sales interactions will be automated and occur in digital channels. What is required for successful sales has changed more in the last 3 years than the previous 50 years. Here are 39 critical stats to help you understand why a content marketing process that includes Digital First Pre-Sales Education and Lead Nurturing is critical for both marketing and sales success.
Lead Nurturing FinTech Case Study
A Financial Services Software targeting Fortune 1000 leveraged Digital Demand Center™ as an Account Based Marketing and Pre-Sales Education Engine to triple their sales volume and grow revenue by 10X over a four year period by automating pre-sales education and staying top of mind with 2200 decision makers.