On Demand Webinars
The B2B Digital Transformation Educational Series
Part 1 – The Digital First Transformation and Its Impact on B2B Buyers, Sellers and Successful Sales and Marketing Operations
In this video we share everything the you need to know about the Digital First B2B Buyer and how you can take advantage of this opportunity to provide your sales team with a sustained flow of well educated buyers. We briefly introduce DDC™ – our turnkey solution designed to help B2B businesses compete effectively for the modern buyer. WATCH NOW
Part 2 – How to Successfully Sell to the Modern B2B Buyer and Demo of the Automation Technologies Required
In this video we recap the critical needs of your Digital First Buyer and demonstrate how Digital Demand Center™ provides the tools, team and technology you need to provide your senior sales team and closers with a sustained flow of well educated buyers. WATCH NOW
Part 3 – What Do You Need to Invest and the ROI Required for Sales Funnel Success
In this video we discuss the investment required for sustained demand gen, lead nurturing and pre-sales automation. How this process makes it easy for the buyer to buy. And how this process produces a sustained flow of well educated buyers so your business can close more deals, for higher revenue amounts at a lower cost of sales percentage. WATCH NOW
Part 4 – The Difference Between Lead Generation and Demand Generation and The Increased Results You Can Expect
In this final video in our “Digital First Transformation” series video we compare and contrast lead generation and demand generation, We discuss what type of B2B company is an ideal fit for DDC™. We then conclude with a quick overview of how long it takes to launch your Digital Demand Center™ and the impact it will have on your sales funnel. WATCH NOW
Ebooks and Whitepapers
Ebook – The Digital-First Transformation, Lead Nurturing and Pre-Sales Automation
Download this eBook to understand the digital first needs of the Modern Buyer, what they expect from your sales and marketing operations team and the tools/technologies you need for success. The Ebook concludes with a detailed summary of how your company can quickly transform and align your sales and marketing operations to automate your buyer’s pre-sales education process to build and sustain a predictable flow of well-educated sales ready leads.
Articles
Key B2B Demand Generation Stats
Gartner’s research shows that by 2025, 80% of B2B sales interactions will be automated and occur in digital channels. What is required for successful sales has changed more in the last 3 years than the previous 50 years. Here are 39 critical stats to help you understand why a content marketing process that includes Digital First Pre-Sales Education and Lead Nurturing is critical for both marketing and sales success.
Lead Nurturing FinTech Case Study
A Financial Services Software targeting Fortune 1000 leveraged Digital Demand Center™ as an Account Based Marketing and Pre-Sales Education Engine to triple their sales volume and grow revenue by 10X over a four year period by automating pre-sales education and staying top of mind with 2200 decision makers.
Videos
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