Software Start Up Demand Gen Case Study
A Software Start Up with 12 customers in the process of closing its initial round of professional funding. Once funded the company needed to demonstrate momentum quickly. So their initial priority was to build an internal sales team and they needed a sales funnel and technology to attract talent.
Technology Required for Lead Nurturing Webinar
Watch Time – 15:00 Minutes
In Part 2 of the Digital Transformation Series we recap the critical needs of modern B2B buyer and share the processes and tactics you need to meet those needs. We then outline the automation tech stack required for success and quickly demonstrate how lead nurturing and lead scoring work together to score and prioritize well educate buyers for sales directly in your CRM.
B2B Buyer Trends
Watch Time – 8:00
Has your sales funnel stalled?
Are your sales reps struggling to convert leads into sales opportunities?
B2B buyers now have a new set of needs before they will engage with your Sales Development Rep. This video explains how buyers now buy and what they expect from sellers trying to win their business…
Key B2B Demand Generation Stats
Gartner’s research shows that by 2025, 80% of B2B sales interactions will be automated and occur in digital channels. What is required for successful sales has changed more in the last 3 years than the previous 50 years. Here are 39 critical stats to help you understand why a content marketing process that includes Digital First Pre-Sales Education and Lead Nurturing is critical for both marketing and sales success.
Lead Nurturing FinTech Case Study
A Financial Services Software targeting Fortune 1000 leveraged Digital Demand Center™ as an Account Based Marketing and Pre-Sales Education Engine to triple their sales volume and grow revenue by 10X over a four year period by automating pre-sales education and staying top of mind with 2200 decision makers.
The B2B Digital Sales Webinar
Watch Time – 23:00 Minutes
In Part 1 (of our 4 Part) series on the B2B Digital First Transformation we share everything you need to know to sell more effectively to the modern B2B buyer. We explain how you can take advantage of this opportunity to automate your pre-sales process with content, lead nurturing and automations technologies to meet your buyers needs and instantly improve sales funnel results.
What is B2B Demand Generation?
Watch Time – 90 Seconds
In this video we answer the question – what is demand generation? We quickly explain the objectives, goal and purpose of both a lead generation process and a demand generation process and how working together these two processes can produce well educated buyer ready for sales.
