Lead Nurturing & Demand Generation Educational Videos
Is Demand Generation the Right Fit for Your Business?
Watch Time – 4:00
The purpose of this video is to help businesses and sales and marketing teams decide if and when a demand generation and lead nurturing engine makes sense for their business. We explain what type of sales processes can simply run lead gen campaigns and when you need to extend to lead nurturing.
Demand Generation vs Lead Generation
Watch Time – 4:00
In this short video we discuss the difference between lead generation campaigns versus a lead nurturing and demand generation process. We then compare and contrast the impact each of process on specific stages of your sales funnel. The video concludes with a summary of the increased sales production…
How Lead Scoring Works in Digital Demand Center
Watch Time – 3:00
In this video we explain how Digital Demand Center nurtures leads with content marketing deep into the sales funnel to automate pre-sales education. We share how lead scoring works in a live environment and how to prioritize sales ready leads in your CRM.
Sales Funnel Results With Lead Nurturing
Watch Time – 4:00
In this video we explain how long it takes to launch a demand generation, lead nurturing engine and sales automation engine. Then we benchmark the sales funnel results you should expect running a campaign to both 5,000 and 10,000 well targeted buyers.
B2B Buyer Trends
Watch Time – 8:00
Has your sales funnel stalled?
Are your sales reps struggling to convert leads into sales opportunities?
B2B buyers now have a new set of needs before they will engage with your Sales Development Rep. This video explains how buyers now buy and what they expect from sellers trying to win their business…
What is B2B Demand Generation?
Watch Time – 90 Seconds
In this video we answer the question – what is demand generation? We quickly explain the objectives, goal and purpose of both a lead generation process and a demand generation process and how working together these two processes can produce well educated buyer ready for sales.
On Demand Webinars
Lead Generation vs Demand Generation Webinar
Watch Time – 15:00 Minutes
In this final webcast of the Digital First Transformation series we explain the differences between lead generation vs. demand generation and lead nurturing. We detail the impact of each on your sales funnel and what types of businesses/sales processes need demand generation. We wrap up with concrete sales projections a typical customer realizes lead nurturing and demand generation.
The ROI of Lead Nurturing Webinar
Watch TIme – 19:00
In Part 3 of the Digital First Transformation series video we discuss the budget required to launch your engine and then detail the monthly budget to execute awareness, lead nurturing and sales automation campaigns. The webcast then shares the ROI you can expect in multiple areas when compared to Sales Development Reps including cost of sales and sales production.
Technology Required for Lead Nurturing Webinar
Watch Time – 15:00 Minutes
In Part 2 of the Digital Transformation Series we recap the critical needs of modern B2B buyer and share the processes and tactics you need to meet those needs. We then outline the automation tech stack required for success and quickly demonstrate how lead nurturing and lead scoring work together to score and prioritize well educate buyers for sales directly in your CRM.
The B2B Digital Sales Webinar
Watch Time – 23:00 Minutes
In Part 1 (of our 4 Part) series on the B2B Digital First Transformation we share everything you need to know to sell more effectively to the modern B2B buyer. We explain how you can take advantage of this opportunity to automate your pre-sales process with content, lead nurturing and automations technologies to meet your buyers needs and instantly improve sales funnel results.
Customer Conversations and Success Stories
Lead Nurturing Drives Sales Ready Leads Success Video
Watch Time – 3:00 Minutes
In this short video, Tony Gilio, Collective Goods’ Senior Vice President of Sales discusses how lead nurturing drives Sales Ready Leads to double the closing rate of his team of over 150 outside senior sales reps. He explains how Digital Demand Center allowed him to increase his flow of sales ready buyers, double his closing rate and reduce his Sales Development Rep/Telemarketing headcounts cost by over 50%.
Software Sales Lead Nurturing Success Video
Watch Time – 5:00 Minutes
Software Entrepreneur and Founder, of KipTraq, Bryan Banks, discusses how he leveraged multi-channel demand generation, pre-sales content marketing and email lead nurturing to support his existing sales team. Bryan explains how DDC helped him to focus on his key goals of growth and product development by outsourcing his marketing and demand generation with Digital Demand Center’s turnkey processes, outsourced managed services and technology stack.
Targeting Markets and Lead Nurturing Success Video
Watch Time – 3:00 Minutes
CEO and Founder, of PCO Bookkeepers, Dan Gordon discusses how he stopped leveraging Sales Development Reps and replaced this process by leveraging Gabriel Sales’ turnkey solution Digital Demand Center. Dan explains how DDC helped his business to target his ideal market with educational content and a lead nurturing process produces buyers ready to meet with his closing managers.
