Content for Email Nurturing When it comes to B2B demand generation, creating valuable and relevant content is essential for attracting and engaging potential business customers. What type of content for email nurturing works best?One way to ensure that you are...
Steps in a Targeted Marketing Strategy In this article we provide a succinct outline of the required steps in a targeted marketing strategyCreating a targeted marketing strategy involves a systematic approach to identify and reach your ideal customers effectively. The...
What is a B2B Target Market? This article defines and then explains importance of creating a B2B Target Market important to fill your sales funnel with well educated buyers In past articles we have discussed the overall best practices to build buyer awareness through...
What are B2B Demand Generation Best Practices? A strong B2B demand generation program encompasses a range of practices that can help businesses effectively attract and engage potential customers. So what are B2B Demand Generation Best Practices?A robust demand...
What is Demand Gen for B2B Sales? This article will explain B2B demand generation and discuss several of the critical steps in required to implement a marketing process to execute successful demand gen for B2B sales.B2B demand generation refers to the strategies and...
Lead Nurturing Content Needed This article will discuss the lead nurturing content needed for successful demand generation. We’ve already discussed how an effective lead nurturing campaign can involve various tactics and strategies, such as personalized email...
How to Nurture Leads? This article will explain how to nurture leads with a systematic processNurturing leads for B2B sales involves building relationships with potential customers and guiding them through the sales process, ultimately converting them into customers....
Email Deliverability When Nurturing Leads In this short article we discuss the importance of email deliverability when nurturing leads to get the most from your demand generation process. Email deliverability is one of many critical factors in successful lead...
What are the Major B2B Multi-Channel Lead Nurturing Tactics? Why B2B Multi-channel lead nurturing tactics are important to your demand generation success.Now that we know what lead nurturing is, we need to focus on developing multi-channel lead nurturing tactics and...
The Basics of Lead Nurturing This article will provide just the very basics of lead nurturing to readers new to the concept. At the simplest level lead nurturing is the process of building and deepening a relationship with a prospect, moving them towards the ultimate...
A well-established and successful company servicing over 200 clients struggled with flat year over year sales growth. Their existing Sales Development Rep and Marketing Director had built a database of their 6000 ideal targets but were struggling to generate real sales opportunities.
A privately help Mobile App Company wanted to maintain a first mover advantage and continue to grow sales without taking outside investment. Company implemented Digital Demand Center to systematically target 6,000 companies and 18,000 decision makers to develop a late stage qualified sales funnel to support two senior closers.
Can the right videos really fill my sales funnel with well educated buyers? Historically building trust with early stage pre-sales education was accomplished by Sales Development Reps (SDRs). But exiting the pandemic, video became the breakout star to educate buyers and nurture leads. There are now six types of B2B videos that any company can use to increase production of sales and marketing.
Company needed to grow its corporate customer account base by 25% and simultaneously reduce the cost of developing opportunities and closing business. A team of eight Sales Development Reps were no longer producing enough real sales opportunities to support growth.
The expanded use of video to help both buyers buy and sellers sell more effectively is already common knowledge. It is also common knowledge that exiting the pandemic, video was one of the breakout stars. But what are the latest trends you need to be aware of right now? What are the video tactics sales and marketing ops need to be aware of and use to drive more deals.
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