What is Targeted Marketing?
What is Targeted Marketing? What is targeted marketing, how does it impact your sales funnel and what are the benefits for B2B companies? Targeted marketing, also known as personalized marketing or segmented marketing, is a marketing strategy that focuses on...
What Are Good Lead Nurturing Tactics?
What Are Good Lead Nurturing Tactics? What are good lead nurturing tactics to turn early stage leads into leads that are ready to talk to your sales team?dsEvery business at some point encounters the same challenge: a qualified lead appears to be an almost ideal...
Content for Email Nurturing
Content for Email Nurturing When it comes to B2B demand generation, creating valuable and relevant content is essential for attracting and engaging potential business customers. What type of content for email nurturing works best?One way to ensure that you are...
Steps Targeted Marketing Strategy
Steps in a Targeted Marketing Strategy In this article we provide a succinct outline of the required steps in a targeted marketing strategyCreating a targeted marketing strategy involves a systematic approach to identify and reach your ideal customers effectively. The...
What is a B2B Target Market?
What is a B2B Target Market? This article defines and then explains importance of creating a B2B Target Market important to fill your sales funnel with well educated buyers In past articles we have discussed the overall best practices to build buyer awareness through...
What are B2B Demand Generation Best Practices?
What are B2B Demand Generation Best Practices? A strong B2B demand generation program encompasses a range of practices that can help businesses effectively attract and engage potential customers. So what are B2B Demand Generation Best Practices?A robust demand...
What is Demand Gen for B2B Sales
What is Demand Gen for B2B Sales? This article will explain B2B demand generation and discuss several of the critical steps in required to implement a marketing process to execute successful demand gen for B2B sales.B2B demand generation refers to the strategies and...
Lead Nurturing Content Needed for Demand Generation
Lead Nurturing Content Needed This article will discuss the lead nurturing content needed for successful demand generation. We’ve already discussed how an effective lead nurturing campaign can involve various tactics and strategies, such as personalized email...
How to Nurture Leads
How to Nurture Leads? This article will explain how to nurture leads with a systematic processNurturing leads for B2B sales involves building relationships with potential customers and guiding them through the sales process, ultimately converting them into customers....
Email Deliverability When Nurturing Leads
Email Deliverability When Nurturing Leads In this short article we discuss the importance of email deliverability when nurturing leads to get the most from your demand generation process. Email deliverability is one of many critical factors in successful lead...
Lead Nurturing Drives Sales Ready Leads Success Video
Watch Time – 3:00 Minutes
In this short video, Tony Gilio, Collective Goods’ Senior Vice President of Sales discusses how lead nurturing drives Sales Ready Leads to double the closing rate of his team of over 150 outside senior sales reps. He explains how Digital Demand Center allowed him to increase his flow of sales ready buyers, double his closing rate and reduce his Sales Development Rep/Telemarketing headcounts cost by over 50%.
Software Sales Lead Nurturing Success Video
Watch Time – 5:00 Minutes
Software Entrepreneur and Founder, of KipTraq, Bryan Banks, discusses how he leveraged multi-channel demand generation, pre-sales content marketing and email lead nurturing to support his existing sales team. Bryan explains how DDC helped him to focus on his key goals of growth and product development by outsourcing his marketing and demand generation with Digital Demand Center’s turnkey processes, outsourced managed services and technology stack.
Targeting Markets and Lead Nurturing Success Video
Watch Time – 3:00 Minutes
CEO and Founder, of PCO Bookkeepers, Dan Gordon discusses how he stopped leveraging Sales Development Reps and replaced this process by leveraging Gabriel Sales’ turnkey solution Digital Demand Center. Dan explains how DDC helped his business to target his ideal market with educational content and a lead nurturing process produces buyers ready to meet with his closing managers.
What are the Major B2B Multi-Channel Lead Nurturing Tactics?
What are the Major B2B Multi-Channel Lead Nurturing Tactics? Why B2B Multi-channel lead nurturing tactics are important to your demand generation success.Now that we know what lead nurturing is, we need to focus on developing multi-channel lead nurturing tactics and...
Basics of Lead Nurturing
The Basics of Lead Nurturing This article will provide just the very basics of lead nurturing to readers new to the concept. At the simplest level lead nurturing is the process of building and deepening a relationship with a prospect, moving them towards the ultimate...
