What is Targeted Marketing? What is targeted marketing, how does it impact your sales funnel and what are the benefits for B2B companies? Targeted marketing, also known as personalized marketing or segmented marketing, is a marketing strategy that focuses on...
What Are Good Lead Nurturing Tactics? What are good lead nurturing tactics to turn early stage leads into leads that are ready to talk to your sales team?dsEvery business at some point encounters the same challenge: a qualified lead appears to be an almost ideal...
Watch Time – 3:00 Minutes
In this short video, Tony Gilio, Collective Goods’ Senior Vice President of Sales discusses how lead nurturing drives Sales Ready Leads to double the closing rate of his team of over 150 outside senior sales reps. He explains how Digital Demand Center allowed him to increase his flow of sales ready buyers, double his closing rate and reduce his Sales Development Rep/Telemarketing headcounts cost by over 50%.
Watch Time – 5:00 Minutes
Software Entrepreneur and Founder, of KipTraq, Bryan Banks, discusses how he leveraged multi-channel demand generation, pre-sales content marketing and email lead nurturing to support his existing sales team. Bryan explains how DDC helped him to focus on his key goals of growth and product development by outsourcing his marketing and demand generation with Digital Demand Center’s turnkey processes, outsourced managed services and technology stack.
Watch Time – 3:00 Minutes
CEO and Founder, of PCO Bookkeepers, Dan Gordon discusses how he stopped leveraging Sales Development Reps and replaced this process by leveraging Gabriel Sales’ turnkey solution Digital Demand Center. Dan explains how DDC helped his business to target his ideal market with educational content and a lead nurturing process produces buyers ready to meet with his closing managers.
The tactics required for successful sales and marketing is transforming at an unprecedented rate. This change is being driven the B2B Buyer’s desire for a Digital First sales process. This shift in B2B Buyer’s desires has caused businesses of all shapes and sizes to rethink how to sell more effectively. This article will discuss the seven things every business owner should know to help their sales team thrive.
Watch Time – 15:00 Minutes
In this final webcast of the Digital First Transformation series we explain the differences between lead generation vs. demand generation and lead nurturing. We detail the impact of each on your sales funnel and what types of businesses/sales processes need demand generation. We wrap up with concrete sales projections a typical customer realizes lead nurturing and demand generation.
The goal of effective lead nurturing is to use digital content to make it easy for the buyer to buy. The goal of predictive leading scoring is to make it easy for marketing operations to alert sales when a buyer looks like they are “Sales Ready” and ready to buy. In this article we explain how to optimize the lead nurturing & lead scoring process and share a sample of 7 different types of videos that predict when a buyer is ready to buy.
Watch Time – 4:00
The purpose of this video is to help businesses and sales and marketing teams decide if and when a demand generation and lead nurturing engine makes sense for their business. We explain what type of sales processes can simply run lead gen campaigns and when you need to extend to lead nurturing.
Watch Time – 4:00
In this short video we discuss the difference between lead generation campaigns versus a lead nurturing and demand generation process. We then compare and contrast the impact each of process on specific stages of your sales funnel. The video concludes with a summary of the increased sales production…
Watch Time – 3:00
In this video we explain how Digital Demand Center nurtures leads with content marketing deep into the sales funnel to automate pre-sales education. We share how lead scoring works in a live environment and how to prioritize sales ready leads in your CRM.
Watch TIme – 19:00
In Part 3 of the Digital First Transformation series video we discuss the budget required to launch your engine and then detail the monthly budget to execute awareness, lead nurturing and sales automation campaigns. The webcast then shares the ROI you can expect in multiple areas when compared to Sales Development Reps including cost of sales and sales production.
Watch Time – 4:00
In this video we explain how long it takes to launch a demand generation, lead nurturing engine and sales automation engine. Then we benchmark the sales funnel results you should expect running a campaign to both 5,000 and 10,000 well targeted buyers.
Over 74% of buyers conduct more than half of their research and education online before engaging with a sales rep. As a result, successful sales and marketing now requires sellers = to educate buyers using digital content to replace many of the historical pre-sales education task of the inside sales rep. This also means that effective lead scoring that predicts when “a buyer is ready to buy” is now critical to build a full sales funnel.
Watch Time – 15:00 Minutes
In Part 2 of the Digital Transformation Series we recap the critical needs of modern B2B buyer and share the processes and tactics you need to meet those needs. We then outline the automation tech stack required for success and quickly demonstrate how lead nurturing and lead scoring work together to score and prioritize well educate buyers for sales directly in your CRM.
Learn Why and How to Increase Your Sales Funnel by 451%.
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Learn how to sell more effectively to the Modern B2B buyer in this FREE and comprehensive four-part educational seminar.
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Schedule Time with a Demand Gen, Lead Nurturing and Sales Automation Specialist to discover if DDC™ can transform your process to provide your sales team with a sustained flow of well-educated buyers.
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